F.Way - Art Direction
F.Way is a new brand created from the synergy between different companies that have been operating in the office furniture field for years.
While inheriting decades of knowledge, the brand looks at the present with a contemporary approach. F.Way products are design to satisfy the customers in their search of an own place to create, produce, solve and –why not– relax. Studio Bello Dias was responsible of creating the brand’s completely new identity, and the entire image was built around two main concepts:
While inheriting decades of knowledge, the brand looks at the present with a contemporary approach. F.Way products are design to satisfy the customers in their search of an own place to create, produce, solve and –why not– relax. Studio Bello Dias was responsible of creating the brand’s completely new identity, and the entire image was built around two main concepts:
Inspiration comes of working
The work’s world is changing and, with it, also its forms and places. F.Way wants to align itself to this change. Work today is synonym of INSPIRATION and CREATIVITY. So, work places and tools must support this flow and become catalysts in this search of SOLUTIONS and PROPOSALS.
The movement
The work and its multiple forms often escape from formal classifications, but they are all oriented towards an idea of DYNAMISM and FLEXIBILITY.
In the office is more important to move than staying still. And the mobility of the contemporary world have distorted the traditional idea of office work.
In F.Way’s campaign the customer interacts with the product: their movement come together like in a dance. The key message is the CONSONANCE OF INTENTIONS.
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Project:
Ricardo Bello Dias
Team:
Daniela Luchena
Hariadna Pinate
Art Direction & Styling:
Studio Bello Dias
Photographer:
Ruy Teixeira
In F.Way’s campaign the customer interacts with the product: their movement come together like in a dance. The key message is the CONSONANCE OF INTENTIONS.
---
Project:
Ricardo Bello Dias
Team:
Daniela Luchena
Hariadna Pinate
Art Direction & Styling:
Studio Bello Dias
Photographer:
Ruy Teixeira
F.Way - Art Direction
F.Way is a new brand created from the synergy between different companies that have been operating in the office furniture field for years.
While inheriting decades of knowledge, the brand looks at the present with a contemporary approach. F.Way products are design to satisfy the customers in their search of an own place to create, produce, solve and –why not– relax. Studio Bello Dias was responsible of creating the brand’s completely new identity, and the entire image was built around two main concepts:
While inheriting decades of knowledge, the brand looks at the present with a contemporary approach. F.Way products are design to satisfy the customers in their search of an own place to create, produce, solve and –why not– relax. Studio Bello Dias was responsible of creating the brand’s completely new identity, and the entire image was built around two main concepts:
Inspiration comes of working
The work’s world is changing and, with it, also its forms and places. F.Way wants to align itself to this change. Work today is synonym of INSPIRATION and CREATIVITY. So, work places and tools must support this flow and become catalysts in this search of SOLUTIONS and PROPOSALS.
The movement
The work and its multiple forms often escape from formal classifications, but they are all oriented towards an idea of DYNAMISM and FLEXIBILITY.
In the office is more important to move than staying still. And the mobility of the contemporary world have distorted the traditional idea of office work.
In F.Way’s campaign the customer interacts with the product: their movement come together like in a dance. The key message is the CONSONANCE OF INTENTIONS.
---
Project:
Ricardo Bello Dias
Team:
Daniela Luchena
Hariadna Pinate
Art Direction & Styling:
Studio Bello Dias
Photographer:
Ruy Teixeira
In F.Way’s campaign the customer interacts with the product: their movement come together like in a dance. The key message is the CONSONANCE OF INTENTIONS.
---
Project:
Ricardo Bello Dias
Team:
Daniela Luchena
Hariadna Pinate
Art Direction & Styling:
Studio Bello Dias
Photographer:
Ruy Teixeira
