Behind the eyes of Le Corbusier
A special project for Cassina showroom in Milano, celebrating the 50th anniversary of Le Corbusier’s furniture collection.
Imagine a future, a kaleidoscope of shapes and colors, the icons of Le Corbusier through a past and projecting into the eclectic live of tomorrow…
We used the most representative symbol of Le Corbusier to illustrate his spirit in the showroom. We created the glasses of Le Corbusier on the facade as well as indoor: those glasses represent the spirit of Le Corbusier. By creating the illusion of blurriness on the shop windows we give the feeling of putting on glasses. The rest of the world is abstract to your eyes until you wear the glasses.
Everyone that enters the shop is given a pair of Le Corbusier’s glasses. In this way, you can see clearly the pieces from the master. Those glasses are a token of their visit.
The window display are inclined both the ceiling and the pedestal rotates. This gives you a different point of view as you enter the showroom. Using this technique we give a different perspective on the furniture. We also introduced the notion of time by creating a timeline in the space and using the two display areas to reflect the vision of the past and the future of the collection.
Behind the eyes of Le Corbusier
A special project for Cassina showroom in Milano, celebrating the 50th anniversary of Le Corbusier’s furniture collection.
Imagine a future, a kaleidoscope of shapes and colors, the icons of Le Corbusier through a past and projecting into the eclectic live of tomorrow…
We used the most representative symbol of Le Corbusier to illustrate his spirit in the showroom. We created the glasses of Le Corbusier on the facade as well as indoor: those glasses represent the spirit of Le Corbusier. By creating the illusion of blurriness on the shop windows we give the feeling of putting on glasses. The rest of the world is abstract to your eyes until you wear the glasses.
Everyone that enters the shop is given a pair of Le Corbusier’s glasses. In this way, you can see clearly the pieces from the master. Those glasses are a token of their visit.
The window display are inclined both the ceiling and the pedestal rotates. This gives you a different point of view as you enter the showroom. Using this technique we give a different perspective on the furniture. We also introduced the notion of time by creating a timeline in the space and using the two display areas to reflect the vision of the past and the future of the collection.
